Amazon has forged a partnership with India Post to simplify cross-border logistics for micro, small, and medium enterprises (MSMEs). This announcement was made during the Smbhav Summit 2023, commemorating a decade of collaboration between the two entities. Amazon's new tool, ‘Sah-AI’ utilises AI technology to offer assistance to sellers on the e-commerce platform. It simplifies tasks such as registration, listing management, and advertising support with insights gathered from Amazon's global and Indian seller bases. Further, it has also engaged with the Dedicated Freight Corridor Corporation of India (DFC). This collaboration enables Amazon to utilise DFC's railway routes for shipping customer packages. Also, it aims to digitise 1 crore MSMEs and generate $20 billion (Rs 1.65 lakh crore) in cumulative e-commerce exports by 2025. This initiative is also projected to create 20 lakh jobs in India.