At the annual Amazon Devices and Services event in the US, Amazon revealed its plans to enhance the capabilities of Alexa, its smart assistant, using generative Artificial Intelligence (gen AI). Amazon's goal is to make conversations with Alexa more natural, akin to speaking with another human. They intend to achieve this by implementing advanced large language models that can understand nuances in human emotions and respond in a more natural voice. Key enhancements include Alexa's ability to detect tone and accents, reduce latency for smoother, uninterrupted conversations, and optimize response lengths for voice queries. Amazon showcased Alexa's improved human-like voice and its capacity to handle complex commands involving multiple tasks. Amazon highlighted its extensive Echo device user base, with over 400 million devices sold worldwide, and promised further advancements for Alexa-powered devices.