Amazon.com and Salesforce are partnering to expand their Web Services platform, allowing Amazon to sell CRM products on AWS. The companies announced on Monday that they had reached an agreement that would allow users to incorporate artificial intelligence technologies into their applications and workflows, as well as to manage their data across Salesforce and AWS with ease. Both businesses are well-known rivals in the race for AI. GenAI tools are available in Salesforce, a cloud-based CRM program, which produces customized content for customer support and marketing. An AI large language model called Amazon Bedrock is part of the AWS platform. By 2024, Salesforce product integrations on AWS will be accessible. In intraday trading on Monday, Salesforce saw a gain of more than 0.5%, while Amazon's shares saw a gain of more than 1.35%. Do you have a news tip for Investopedia reporters? Please email us at tips@investopedia.com