Amazon is developing an internal initiative called World Product Graph that aims to collect data on virtually every product for sale worldwide, whether or not Amazon stocks it. According to an internal document reviewed by Reuters, the goal is to keep shoppers on Amazon by providing deep product relationships and research so they no longer need to leave for Google, brand sites, or review forums. The plan also addresses inaccuracies in Amazon’s own AI search agent and seeks to counter external AI shopping agents such as Meta’s Muse, which Amazon has already blocked. Brands including Coca-Cola and Bayer have contributed data, and a trial was held with Procter & Gamble. The document carries an aspirational October 2027 date. Amazon said the document is a draft and does not necessarily reflect current plans.
Amazon is developing an internal initiative called World Product Graph that aims to collect data on virtually every product for sale worldwide, whether or not Amazon stocks it. According to an internal document reviewed by Reuters, the goal is to keep shoppers on Amazon by providing deep product relationships and research so they no longer need to leave for Google, brand sites, or review forums. The plan also addresses inaccuracies in Amazon’s own AI search agent and seeks to counter external AI shopping agents such as Meta’s Muse, which Amazon has already blocked. Brands including Coca-Cola and Bayer have contributed data, and a trial was held with Procter & Gamble. The document carries an aspirational October 2027 date. Amazon said the document is a draft and does not necessarily reflect current plans.