American Express is introducing a series of changes to its Business Gold Card in a bid to cater to the flourishing small business sector in the era of remote work. The company's strategy appears to align with the significant rise in business applications, which surged by 42% in 2022, according to census data. Anna Marrs, group president at American Express, confirmed the introduction of new benefits for cardholders. These include coverage for purchases of electronics and wireless services. The move is seen as an effort to better serve small businesses, many of which have shifted to remote operations amidst the ongoing global health crisis. InvestingPro data reveals that American Express, with a market cap of $110.09 billion USD, is a prominent player in the consumer finance industry. The company has been profitable over the last twelve months with a revenue of $53.01 billion USD, a growth of 10.52% in the last twelve months (LTM2023.Q2).