Anthropic has released a blueprint that lets retailers build their own commerce agents on Claude. The agents work with both shoppers and store operators. Visa, Mastercard and Accenture are partnering to bring the tools to merchants. Using the code plugin, retailers can create a shopping agent that searches a catalog, remembers customer preferences, builds a cart and answers questions. A separate merchant agent helps store teams by suggesting price changes and promotions, tracking inventory and reviewing sales numbers. Shopify and Priceline already run live agents on the technology. Visa’s chief product officer said merchants want more control over how AI talks to their customers. Accenture noted that most consumers are now open to working with an AI agent and many would trust one to buy on their behalf. The blueprint includes ready patterns and guardrails so teams can get an agent running in days.
Anthropic has released a blueprint that lets retailers build their own commerce agents on Claude. The agents work with both shoppers and store operators. Visa, Mastercard and Accenture are partnering to bring the tools to merchants. Using the code plugin, retailers can create a shopping agent that searches a catalog, remembers customer preferences, builds a cart and answers questions. A separate merchant agent helps store teams by suggesting price changes and promotions, tracking inventory and reviewing sales numbers. Shopify and Priceline already run live agents on the technology. Visa’s chief product officer said merchants want more control over how AI talks to their customers. Accenture noted that most consumers are now open to working with an AI agent and many would trust one to buy on their behalf. The blueprint includes ready patterns and guardrails so teams can get an agent running in days.