Apple is set to launch a redesigned partner program in Fall 2025, aiming to boost its business and educational market presence. By introducing distinct categories like Apple Business Partner and Apple Premium Education Partner, the program seeks to tailor solutions for enterprise, SMB, and education sectors. Apple's Professional Academy will provide training, transforming partners into trusted advisors. This strategic initiative, anticipated to drive sales of Macs and other Apple devices, which reached 2.3 billion devices globally in 2024.
Apple is set to launch a redesigned partner program in Fall 2025, aiming to boost its business and educational market presence. By introducing distinct categories like Apple Business Partner and Apple Premium Education Partner, the program seeks to tailor solutions for enterprise, SMB, and education sectors. Apple's Professional Academy will provide training, transforming partners into trusted advisors. This strategic initiative, anticipated to drive sales of Macs and other Apple devices, which reached 2.3 billion devices globally in 2024.