Apple explores AI search as Google deal faces question

Posted under: AI technologies
Date: 2025-05-12
Apple Considers AI Search, Challenging Google Partnership | Justo Global

Apple is considering integrating AI-powered search options into its Safari browser, potentially ending its lucrative $20 billion annual deal with Google. The move comes amid declining Safari search volumes and a U.S. antitrust case against Google. Apple is evaluating partnerships with AI firms like OpenAI, Anthropic, and Perplexity to enhance user experience and reduce reliance on Google.

Read more at: dig.watch