Apple is investing billions in AI to compete with Microsoft and Google

Posted under: AI technologies
Date: 2025-08-06
 Apple's Billion-Dollar AI Investment to Rival Microsoft & Google | Justo Global

Apple CEO Tim Cook has announced a commitment to invest billions in artificial intelligence, marking a strategic shift for the company. This investment will largely focus on building data centers and potentially acquiring larger AI firms. Currently, Apple lags behind Microsoft and Alphabet, which plan to invest $100 billion and $85 billion, respectively. To expedite progress, Cook is open to acquisitions regardless of company size, aiming to enhance AI capabilities vital for Apple's future.

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