Under the Digital Markets Act, Apple is no longer obstructing app developers from promoting alternative pricing options outside its App Store. As of early 2024, the company implemented a controversial 50-cent fee on off-platform downloads. Critics like Spotify and Epic Games' CEO Tim Sweeney accuse Apple of “malicious compliance,” undermining competition. This legal shift has allowed U.S. developers to bypass Apple's hefty commission rates, significantly reshaping app economic models.