The ASUS Commercial PC Division underwent an operations strategy transformation to align closely with three core values. Its commercial PC division has adopted a design thinking approach. This is a human-centered innovation method that starts with understanding human needs and expectations and ends with the creation of impactful, innovative solutions. To gain a deep understanding of the needs, it had segmented its product lines into large enterprises, SMBs, education, general consumers, and gaming users.
The ASUS Commercial PC Division underwent an operations strategy transformation to align closely with three core values. Its commercial PC division has adopted a design thinking approach. This is a human-centered innovation method that starts with understanding human needs and expectations and ends with the creation of impactful, innovative solutions. To gain a deep understanding of the needs, it had segmented its product lines into large enterprises, SMBs, education, general consumers, and gaming users.