AWS introduced an Agentic Shopping Assistant designed to help retailers build AI-powered shopping tools for customers. The system allows businesses to create AI agents that can assist users with product discovery, recommendations, and shopping experiences. AWS said the solution supports retailers in building more interactive and automated commerce systems. The launch reflects growing adoption of AI agents in retail and ecommerce environments where customer experience is increasingly driven by automation. Businesses can use these tools to enhance personalization and streamline online shopping journeys. For companies, the development highlights how AI agents are reshaping retail operations by improving customer engagement, automating sales processes, and enabling more intelligent commerce systems across digital platforms and marketplaces today.
AWS introduced an Agentic Shopping Assistant designed to help retailers build AI-powered shopping tools for customers. The system allows businesses to create AI agents that can assist users with product discovery, recommendations, and shopping experiences. AWS said the solution supports retailers in building more interactive and automated commerce systems. The launch reflects growing adoption of AI agents in retail and ecommerce environments where customer experience is increasingly driven by automation. Businesses can use these tools to enhance personalization and streamline online shopping journeys. For companies, the development highlights how AI agents are reshaping retail operations by improving customer engagement, automating sales processes, and enabling more intelligent commerce systems across digital platforms and marketplaces today.