AWS is aiming to attract small and medium-sized organizations (SMBs) by offering 30 certified partners through its SMB competency partner program. The program, which includes Sendbird, CrowdStrike, and 28 other companies, focuses on helping customers grow by modernizing, optimizing, and monetizing their businesses. The program aims to provide a platform with scalability, stability, and security at its core. AWS's senior technologists are customer-obsessed and focus on helping SMBs find the right technologies. The certification also focuses on partner alignment, ensuring alignment with customers. The program provides free trials and fixed pricing, outperforming large enterprises in most technology categories, according to a McKinsey & Company survey of 3,500 SMBs. The economic climate has impacted SMBs, with 37% citing inflation as their biggest challenge and slow growth. AWS plans to deliver exceptional results and add dedicated partners.