The company revealed Wednesday that the Ai Pin, Humane's main product, will now cost $200 less. The gadget was released in April for $700, but the Bay Area business, which two former Apple executives started, has needed help selling it. Humane emphasizes its return policy in the latest email pitch to its subscribers. According to the firm, "Ai Pin starts at $499 and includes your first month of Humane Plan on us."