The term’ Big Data’ has become more than just a buzzword; it’s a transformative force driving innovation and growth across industries. For small and medium-sized enterprises (SMEs), understanding and leveraging big data can be the key to unlocking untapped potential and gaining a competitive edge. Big data refers to vast sets of information that can be analyzed computationally to reveal patterns, trends, and associations. For SMEs, this means gaining insights into customer behaviour, optimizing operations, and predicting market shifts. While large corporations have been quick to adopt big data strategies, SMEs stand to benefit just as much, if not more. With the right tools and approach, even businesses with limited resources can harness the power of big data, turning raw information into actionable insights and driving their business forward in an increasingly data-driven world.