Breaking bot: Is AI taking newsrooms to the future?

Posted under: AI technologies
Date: 2023-09-04
Breaking bot: Is AI taking newsrooms to the future?

News anchors in some channels may seem uncanny because they are GenAI-based news bots, a national phenomenon. Artificial intelligence is making inroads into India's media landscape by introducing GenAI-based news anchors. This trend began in India. Today Group's AI news presenter, Sana, has since expanded to other media outlets, including regional language channels. The adaptability and agility of AI anchors are seen as assets in newsrooms, providing efficient content creation and cost-effectiveness. Although AI anchors are expected to increase efficiency and content creation, some believe they can only partially replace human anchors. This is because the human touch and branding recall are considered essential. However, the potential of AI in the newsroom goes beyond anchors and includes content summarization, image generation, and other areas. As a result, there are numerous opportunities for innovation in the industry.

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