As the Chinese New Year approaches, four humanoid robot startups—Unitree, Galbot, Noetix, and MagicLab—prepare to showcase their innovations at the upcoming CCTV Spring Festival Gala. Notably, Unitree's robots earned acclaim after their performance in the 2025 gala, while Agibot's recent live-streamed event attracted 1.4 million viewers. “When robots begin to understand Chinese New Year and have a sense of humour, human-computer interaction may accelerate,” says photographer Ma Hongyun, highlighting industry optimism.