Universal Ads meets a desire both from small businesses to reach streaming audiences as well as an ad industrywide push to open doors for small- to midsize business ad spending. Ad product launches throughout 2024 signaled that advertising platforms of all sizes were looking to attract small business spending. Meta, Google, and smaller competitors like Taboola launched a series of AI-powered features intended to bring SMBs into the fold.
Universal Ads meets a desire both from small businesses to reach streaming audiences as well as an ad industrywide push to open doors for small- to midsize business ad spending. Ad product launches throughout 2024 signaled that advertising platforms of all sizes were looking to attract small business spending. Meta, Google, and smaller competitors like Taboola launched a series of AI-powered features intended to bring SMBs into the fold.