Deloitte India's whitepaper states that India's Open Network for Digital Commerce (ONDC) has the potential to transform the e-commerce sector, providing visibility of products and services for consumer and retail brands. ONDC, launched in April 2022, aims to challenge foreign e-commerce giants like Amazon and Flipkart. The network allows interoperability between platforms and integration of online stores. By 2030, India's e-commerce market is expected to reach $350 billion. While there are challenges, such as customer experience and data ownership, the ONDC is expected to democratize e-commerce and benefit small businesses. Consulting firm Deloitte India’s whitepaper last week on Open Network for Digital Commerce (ONDC) said it has the potential to transform the country’s e-commerce sector and, among other industries. A Government of India initiative, ONDC is not an application or a platform but an open network which is inclusive and benefits both buyers and sellers.