According to a new GoDaddy survey, 71% of U.S. shoppers are willing to pay more to support small businesses during Black Friday and this year’s holiday shopping season, with an eye-popping 53% of them willing to spend up to 10 percent more to do so. Of the reasons to favor small businesses, 30% of respondents cited wanting to support their local economy.
According to a new GoDaddy survey, 71% of U.S. shoppers are willing to pay more to support small businesses during Black Friday and this year’s holiday shopping season, with an eye-popping 53% of them willing to spend up to 10 percent more to do so. Of the reasons to favor small businesses, 30% of respondents cited wanting to support their local economy.