Dell Technologies recently held a virtual media briefing on "Bringing AI to data" in the Asia Pacific and Japan (APJ) region. The event was hosted by John Roese, Dell's Global Chief Technology Officer, and Peter Marrs, President of Asia Pacific and Japan. The focus of the discussion was on AI's significant impact and growing demand in the APJ region. Roese emphasized the transformative potential of AI, particularly GenAI, and the need for organizations to harness AI for personalized customer experiences and competitive advantages. He outlined Dell's four-pillar AI strategy, emphasizing its role as a strategic partner to facilitate AI adoption. Marrs highlighted the AI landscape in APJ, including diverse use cases and increased AI spending. He discussed Dell's GenAI solutions' momentum across various sectors and collaborative efforts with customers and partners, such as the work with CyberAgent in Japan to innovate digital advertising.