The digitization of health care continues. And the progress can be tracked, in part, by the continued slew of earnings reports from the platforms and Big Tech firms making inroads in a market where, as estimated by the government, U.S. healthcare spending tops $4.3 trillion. Beyond the vagaries of stock prices and sell-side firms’ analysts notes, the data shows that consumers are finding value in using their devices and laptops to gain insight and access to the care they need. GoHealth, an online marketplace where the platform model uses machine learning algorithms and advanced technologies to match patients to plans, said in its latest results that, per commentary from CEO Vijay Kotte, the company helped over 161,000 Medicare consumers “assess their current coverage, review potential Medicare options, and enroll in a plan.” That tally, according to the call was up 31% year over year (YoY).