The e-commerce space in india is heavily dominated by the Open Network for Digital Commerce (ONDC) platforms, which have also glittered the small businesses providing them a direct platform to reach the masses. The e-commerce giant Flipkart has its 'Flipkart Samarth program' to help up rural entrepreneurs. MSME sector in India is facing challenges due to increased demand and sales opportunities, but also due to the need for additional inventory, labor, and marketing. Flipkart Samarth program played a key role in the success of Priyadarshini Panda and Sandeepta Kumar Kar's online business. MSMEs face several challenges, including limited access to necessary infrastructure, such as logistics and warehousing networks. Flipkart and Aye Finance provide tailored financial solutions to help SMEs navigate these cash flow challenges effectively. It emphasises on empowering and integrating artisans, weavers, women-led businesses, and persons with disabilities.
The e-commerce space in india is heavily dominated by the Open Network for Digital Commerce (ONDC) platforms, which have also glittered the small businesses providing them a direct platform to reach the masses. The e-commerce giant Flipkart has its 'Flipkart Samarth program' to help up rural entrepreneurs. MSME sector in India is facing challenges due to increased demand and sales opportunities, but also due to the need for additional inventory, labor, and marketing. Flipkart Samarth program played a key role in the success of Priyadarshini Panda and Sandeepta Kumar Kar's online business. MSMEs face several challenges, including limited access to necessary infrastructure, such as logistics and warehousing networks. Flipkart and Aye Finance provide tailored financial solutions to help SMEs navigate these cash flow challenges effectively. It emphasises on empowering and integrating artisans, weavers, women-led businesses, and persons with disabilities.