Make these New Year’s resolutions for small business owners a non-negotiable item on your to-do list. Use generative AI to your advantage. To help your small business thrive online, you need to learn how to use it to your competitive advantage. When generative AI works for your business, it streamlines workflows, frees up resources, and makes you more money. Staying consistent with content creation is how you build brand awareness, a loyal following, and boost your bottom line. Talk about your offers every week; by including these in your content mix, you’re continuously promoting your business and keeping your company top of mind. Make 2024 the year your business takes social media less seriously, and have fun with it. Connect with users to build brand awareness, affinity, and long-term relationships. Pick the ones with the highest ROI for your brand, repurpose content for other platforms to save time, and ditch the rest that don’t make sense.