Elon Musk has officially announced the formation of Macrohard, a new AI software company intended to rival Microsoft. Described as a "tongue-in-cheek" name, Musk had previously used it to critique Microsoft during a major service outage in 2024. Through his X platform, he encouraged tech talent to join xAI and contribute to a purely AI-focused enterprise. This venture reflects Musk's ambition to innovate within the software sector, potentially reshaping competition with established firms.