Ericsson introduces AI-powered intent-based operations within its Ericsson Operations Engine, aiming to enhance 5G services for consumers and enterprises. This technology translates business requirements into real-time network actions, facilitating optimized decision-making and agility in service provision. By leveraging a vast telco AI and automation use case library, Ericsson enables customized 5G services with guaranteed performance. The AI intent-based operations have already demonstrated success in trials, as seen with Malaysia's Digital Nasional Berhad, where it facilitated the scaling of networks without additional costs, crucial for making 5G accessible. According to Bradley Mead, this innovation aligns with Ericsson's autonomous networks journey, ensuring networks evolve to meet future demands effectively.