Business success requires proactivity, anticipating future events and leveraging foresight. Predictive AI is not new and has been used by icons like Henry Ford and since the advent of computers. The market size for predictive AI was $12.49 billion in 2022 and is predicted to reach $38 billion by 2028. Businesses must use predictive analytics to stay ahead. Predictive AI uses advanced algorithms to predict outcomes. It analyzes historical data, identifies trends, and offers solutions. AI quickly analyzes complex data, boosting ROI, driving businesses forward, and improving customer experiences. Generative AI, exemplified by models like Midjourney and ChatGPT, focuses on content creation rather than prediction. Predictive AI is about foreseeing patterns and behaviours from historical data, while generative AI concentrates on creative output, such as generating images, content, and music through machine learning.