Facebook announced on Tuesday that it is retesting its facial recognition program as part of a campaign against "celeb bait" scams. Meta shut it down three years ago due to a wave of privacy and regulatory opposition. Meta will enroll about 50,000 well-known people in a trial that automatically compares their Facebook profile pictures with pictures from alleged scam ads.
Facebook announced on Tuesday that it is retesting its facial recognition program as part of a campaign against "celeb bait" scams. Meta shut it down three years ago due to a wave of privacy and regulatory opposition. Meta will enroll about 50,000 well-known people in a trial that automatically compares their Facebook profile pictures with pictures from alleged scam ads.