The nutrient supplement industry has grown significantly over decades, encouraging the ecosystem of MSMEs in India, Power Gummies (Aesthetic Nutrition) established in 2018 is taking the flagship further under the leadership of Divij Bajaj, Founder & CEO of the company who was recently recognised as the Young Leader of the Year (Under 40) at the Emerging Businesses Awards 2023. Riding the crest of aesthetic nutrition Bajaj said, it showcases a growing sector that is bound to see a lot more opportunities in the future. With new technological advances and developments in the sector specifically, combined with the Government’s support, the future is bright for the MSME sector in India. Having touched the lives of over 10,00,000 Indians and selling more than 430,00,000 gummies across the country the young leader stressed the industry is very challenging and success is a real task.