GenAI can help small companies level the playing field

Posted under: Web technologies
Date: 2024-02-02
GenAI can help small companies level the playing field

Generative AI is enabling smaller companies to create high-quality, consistent, and engaging content, making the marketing landscape more level. Platforms like Jasper and Canva help create tailored posts for social media platforms, while Adobe Firefly focuses on images, allowing SMEs to produce visually appealing content without expensive graphic design resources. These technologies have been adopted by 100,000 companies, with reviews showing that they benefit SMEs who have traditionally lacked consistent access to services like copyrighting and graphic design. The potential of multi-modal and multi-agent generative AI is to close the content, insight, and technology gaps that large corporations typically have over their smaller counterparts. This shift presents a unique opportunity for SMEs, whose agility gives them an edge in adopting and innovating with AI.

Read more at: hbr.org