Genpact (NYSE: G) announced a new multi-year engagement with Advantage Solutions (NASDAQ: ADV), a leading provider of sales and marketing services to consumer goods manufacturers and retailers. Genpact will lead the implementation of a suite of industry-leading platforms to rapidly scale Advantage's commerce operations to drive fast, smart business decisions with AI-enabled and experience-led digital transformation capabilities. Genpact's AI-first posture, coupled with our focus on leveraging industry-leading technology partnerships, is poised to transform the Advantage Solutions consumer goods-retail ecosystem, delivering deeper value and empowering their customers to outcompete in their markets. In this transformative alliance, Genpact will build an advanced, custom digital platform to automate various back-office processes for Advantage. This platform is designed to increase speed and accuracy in supporting clients with these services.