Google launched new AI tools for merchants at its Marketing Live event, enhancing e-commerce marketing. The tools include generative AI features for better product imagery and immersive ad formats like virtual try-ons and AI-generated 3D ads. Advertisers can create varied asset versions using specific font and color guidelines. New image editing capabilities and ad formats, such as animated videos from still photos, were also introduced.
Google launched new AI tools for merchants at its Marketing Live event, enhancing e-commerce marketing. The tools include generative AI features for better product imagery and immersive ad formats like virtual try-ons and AI-generated 3D ads. Advertisers can create varied asset versions using specific font and color guidelines. New image editing capabilities and ad formats, such as animated videos from still photos, were also introduced.