Google is set to launch the 'A' app in collaboration with Axis My India, aiming to make essential citizen services more accessible to the Indian population. The platform will offer services in various regional languages, leveraging Google Cloud's GenAI capabilities. The 'A' app will serve as a comprehensive resource hub, providing information on government welfare schemes and everyday necessities. Google Cloud's managing director, Bikram Singh Bedi, highlighted the app's mission to impact 250 million Indian households, integrating Vertex AI for real-time transactions and establishing a multilingual communication platform. Google partners with ONDC to digitally support Farmer Produce Organisations through a B2B marketplace and SignCatch, empowering farmers in digital commerce. Google Cloud collaborates with Bhashini programme to establish generative AI center, training over a million professionals and students, promoting homegrown GenAI technologies for citizen-centric services.