Google is testing an AI-powered shopping experience in India that lets select users buy products from Walmart-owned Flipkart directly through Gemini and AI Mode. Users in the pilot see a Buy button on selected Flipkart product listings. Tapping it opens a Flipkart-branded checkout flow so shoppers can complete the purchase without leaving the AI interface or searching separately on Flipkart. The early test is limited to some users and a small set of products, including smartphones, electronics, and mobile accessories. Other users still see Flipkart listings without the direct purchase option. Google reportedly plans a broader rollout later in October, ahead of India’s festive shopping season. The approach differs from Google’s Universal Commerce Protocol work, which used a Google-hosted checkout; the technology behind the Flipkart integration has not been disclosed.
Google is testing an AI-powered shopping experience in India that lets select users buy products from Walmart-owned Flipkart directly through Gemini and AI Mode. Users in the pilot see a Buy button on selected Flipkart product listings. Tapping it opens a Flipkart-branded checkout flow so shoppers can complete the purchase without leaving the AI interface or searching separately on Flipkart. The early test is limited to some users and a small set of products, including smartphones, electronics, and mobile accessories. Other users still see Flipkart listings without the direct purchase option. Google reportedly plans a broader rollout later in October, ahead of India’s festive shopping season. The approach differs from Google’s Universal Commerce Protocol work, which used a Google-hosted checkout; the technology behind the Flipkart integration has not been disclosed.