Google's parent company, Alphabet, reported strong third-quarter earnings, with its ads business performing well, earning $44 billion, up 11% from the previous year. The company is investing in infusing AI into its products, with a focus on AI-powered Search Generative Experience (SGE). Google aims to experiment with new ad formats aligned with SGE, ensuring advertisers can reach potential customers effectively. Other areas of Google's business also thrived, with YouTube ads generating over $7.9 billion, and the cloud business bringing in $8.4 billion, up 22% from the previous year. However, Alphabet is yet to announce a successor to CFO Ruth Porat, who is taking on a new role overseeing Alphabet's ""Other Bets"" investments. There may be future changes and reductions in Alphabet's ""Other Bets"" investments. Additionally, Google is facing an antitrust trial by the Department of Justice, which began in September, posing challenges to the company.