Google is rolling out new shopping features aimed at simplifying retailers' display of essential store information and enabling swift product image updates through generative AI. For starters, U.S. Google merchants can now showcase themselves as ""small businesses,"" allowing customers to easily identify and support local stores on Google Maps and in Search results. Matt Madrigal, Google's vice president and general manager for merchant shopping, emphasized the platform's commitment to empowering small businesses to connect with more customers effectively. Google Shopping will enhance data for e-commerce businesses, prioritizing consumer decision-making over irrelevant corporate details, focusing on small business attributes during busy holiday seasons. Additionally, Google introduces Product Studio, an AI tool that removes backgrounds, enhances low-resolution visuals, and allows users to personalize product images for events and promotions.