Nick Fox, Google's head of search, stated that AI features in Search send billions of clicks to websites every week. He emphasized that Google designs these features to connect users with sites and that overall Search usage continues to grow with billions of daily clicks. Liz Reid, VP of Google Search, echoed that AI expands curiosity and helps users explore the web. Google has improved link visibility in AI Mode and AI Overviews to address user feedback. However, independent studies show declining click-through rates for traditional results when AI summaries appear. Google maintains that clicks remain stable and that third-party measurements have flaws. The company added preferred sources, top stories, and other enhancements to boost traffic from AI experiences.
Nick Fox, Google's head of search, stated that AI features in Search send billions of clicks to websites every week. He emphasized that Google designs these features to connect users with sites and that overall Search usage continues to grow with billions of daily clicks. Liz Reid, VP of Google Search, echoed that AI expands curiosity and helps users explore the web. Google has improved link visibility in AI Mode and AI Overviews to address user feedback. However, independent studies show declining click-through rates for traditional results when AI summaries appear. Google maintains that clicks remain stable and that third-party measurements have flaws. The company added preferred sources, top stories, and other enhancements to boost traffic from AI experiences.