Google announced changes separating search history settings from personalisation controls as the company expands AI-powered search features. The update gives users more direct control over how Google uses activity data for recommendations and personalised experiences. The report said the move comes during Google’s wider push toward AI-driven products and search experiences. The changes reflect rising concerns around transparency, user privacy, and data management as AI systems rely more heavily on personal information. Google aims to simplify settings while helping users manage search and recommendation preferences more clearly across services. For businesses, the update highlights why companies must balance AI-driven personalization with stronger privacy practices, transparent controls, and customer trust across digital platforms and online services.
Google announced changes separating search history settings from personalisation controls as the company expands AI-powered search features. The update gives users more direct control over how Google uses activity data for recommendations and personalised experiences. The report said the move comes during Google’s wider push toward AI-driven products and search experiences. The changes reflect rising concerns around transparency, user privacy, and data management as AI systems rely more heavily on personal information. Google aims to simplify settings while helping users manage search and recommendation preferences more clearly across services. For businesses, the update highlights why companies must balance AI-driven personalization with stronger privacy practices, transparent controls, and customer trust across digital platforms and online services.