During the 9th edition of Google for India, the US search giant is making authoritative information easily accessible to Indians. While the company is enhancing the search experience for its recently launched Search Generative Experience, in the coming weeks, generative AI in search will help users in India easily navigate and access critical information about over 100 government schemes spanning crucial areas such as employment, housing, healthcare, farming, women’s welfare, and more. Shivani Mohan, Senior Director, UX Research, Google Search, said, “For years, we’ve applied the latest AI technology to develop simpler and smarter ways for people to explore the world’s information, and India has led the way in adopting many of these technologies. With generative AI in search, we’re once again reimagining what a search engine can do, transforming the way information is organized to better serve the information needs of our users.