Google Warns AI Could Tank Its Ad Business—While Borrowing to Build More

Posted under: AI technologies
Date: 2026-02-10
Google Warns AI Risk to Ad Business Amid Rising Debt | Justo Global

Alphabet's annual SEC filing highlights risks from AI potentially threatening its $200 billion advertising business, which comprises nearly 80% of its revenue. As it raises debt to invest in AI infrastructure, the paradox emerges; Google must fund advancements that could ultimately disrupt its core business model. This unusual strategy reflects greater industry uncertainties as competitors like Microsoft and OpenAI advance in AI search capabilities, forcing Google into a precarious position.

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