Google is planning to reorganize a large part of its 30,000-strong ad sales unit as a result of the company's recent advances in artificial intelligence. According to The Information, the plan to ‘restructure’ the ad sales teams was shared internally by Sean Downey, Google's President of Americas and Global Partners, following a meeting held last month. However, Downey did not confirm whether the restructuring plans would lead to another round of job cuts or not. The report indicated that AI is also set to make a significant shift on the operational front of Google that might lead to layoffs. Google aims to use AI among its internal ad sales teams for tasks such as scanning websites, automatically generating keywords, and creating headlines and images. Back in May 2023, Google declared that “a new era of AI advertising” was coming, introducing “a natural language conversational experience designed to accelerate ad campaigns and simplify the search experience."