Google is intensifying efforts to develop artificial general intelligence (AGI), planning to elevate its Gemini model into a 'world model'. Through this approach, the tech giant aims to foster AI that understands the world's principles, acting much like a human brain. The goal is to turn Gemini into a universal AI assistant, potentiating a model that anticipates users' necessities. This bet comes amidst Microsoft's strategic endeavor to cement its enterprise influence with AI innovations.