Humans, with their complex minds and emotions, are frequent targets in cybersecurity. Attackers exploit traits like trust, empathy, ego, guilt, greed, urgency, and vulnerability. In the online realm, the abstraction of communication allows for manipulation as traditional safeguards fail. Attackers employ various models like reciprocation, authority, scarcity, commitment, consistency, liking, and social proof to influence human behavior. Social engineering, often in digital channels, exploits these vulnerabilities through phishing and other tactics. To defend against such attacks, align cognitive standards with emotional triggers, question interactions' purpose and legitimacy, and adopt a "stop and assess" mentality. Vigilance and awareness help mitigate threats, promoting collaboration to disarm attackers and enhance personal and organizational security.