How AI is transforming the grocery shopping experience

Posted under: AI technologies
Date: 2023-12-20
How AI is transforming the grocery shopping experience

Instacart is introducing smart shopping carts in collaboration with various retailers, allowing customers to scan items, weigh produce, and track real-time costs. The carts, powered by Caper AI, were acquired by Instacart for $350 million in 2021. Shoppers can use loyalty accounts for promotions, and the AI-driven carts aim to enhance personalization by recognizing shopping habits and making product recommendations based on preferences. Instacart's move reflects the growing trend of integrating digital elements into the grocery shopping experience, with competitors like Amazon and Albertsons developing similar technologies. The goal is to provide a unified in-store and online shopping experience. The Caper Carts will be available in select Kroger, Schnucks, Sobeys, ShopRite, Fairway Market, Bristol, and Geissler's stores in the coming months.

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