Whatever social media platform is your go-to, you might have noticed recently a dearth of posts from your favourite creatives and more time-wasting nonsense from randoms. If so, that's probably partly the fault of the algorithms, which seem to continually push towards more and more irrelevant content. But it's also pretty undeniable that fewer and fewer creatives are posting on socials. On a more practical level, we're not getting the same kind of engagement, and this becomes a vicious circle as more of us drop out of socials and stop interacting with each other. Most fundamentally, we're all facing digital burnout. And especially following the pandemic, doing things in real life turns out to be what we needed all along. While platforms like Twitter fostered new connections for many years, we've learned that it's really the word-of-mouth recommendations or networking opportunities that have delivered the best results.