The GoDaddy Data Observatory 2023 reveals that Indian entrepreneurs are actively embracing digitalization, utilizing technology tools to enhance business processes, efficiency, and growth. The findings indicate a strong adoption of digital tools among Indian respondents, including intranet or internal social networks (74%), shared drives for collaboration (72%), data storage or transfer services (69%), and video conferencing (67%). Notably, 94% of Indian small businesses express a willingness to invest more in online sales and marketing. Customer experience is prioritized, with digital payment systems, email notifications, online customer service, booking systems, and digital invoicing widely used. 74% leverage CRM tools, surpassing the global average. Indian businesses prioritize digitization, with web security, website ownership, social media presence, digital advertising, and online stores being key factors. GoDaddy offers integrated tools for small businesses.