Indian small and medium businesses are deploying artificial intelligence faster than large enterprises, Salesforce said. Simpler decision-making and fewer legacy systems let SMBs test and scale tools more quickly. A Salesforce survey of more than 200 Indian SMBs found 78% were using or experimenting with AI. Among those using it, 95% reported more efficient operations and 97% saw gains in productivity, revenue or customer experience. Arun Kumar Parameswaran, Salesforce’s South Asia sales and distribution head, said SMBs often have a single decision-maker and start with simple use cases that show value quickly. Large firms must align many departments on architecture, security and returns, which slows them down. High technology costs, fragmented data, trust concerns and difficulty proving returns still block wider integration. Salesforce estimates only 5-10% of businesses are digitally mature, while about half still rely on spreadsheets and WhatsApp.
Indian small and medium businesses are deploying artificial intelligence faster than large enterprises, Salesforce said. Simpler decision-making and fewer legacy systems let SMBs test and scale tools more quickly. A Salesforce survey of more than 200 Indian SMBs found 78% were using or experimenting with AI. Among those using it, 95% reported more efficient operations and 97% saw gains in productivity, revenue or customer experience. Arun Kumar Parameswaran, Salesforce’s South Asia sales and distribution head, said SMBs often have a single decision-maker and start with simple use cases that show value quickly. Large firms must align many departments on architecture, security and returns, which slows them down. High technology costs, fragmented data, trust concerns and difficulty proving returns still block wider integration. Salesforce estimates only 5-10% of businesses are digitally mature, while about half still rely on spreadsheets and WhatsApp.