The Indian retail industry is undergoing a significant transformation driven by the rapid growth of e-commerce, with MSMEs (Micro, Small, and Medium Enterprises) at its forefront. These MSMEs, constituting over 90% of retail businesses and employing over 40% of the workforce, are shaping India's retail landscape. E-commerce has emerged as a game-changer, leveling the playing field for MSMEs by breaking down traditional barriers associated with physical stores. E-commerce enablement platforms empower MSMEs to establish their online presence, manage digital storefronts, and conduct e-commerce operations efficiently. This enables them to compete on an equal footing with larger retailers, fostering inclusivity and equity in the sector. Success stories like Jaipur Rugwalla, ChaiWala Tea Emporium, and Handcrafted Jewels illustrate how MSMEs, through e-commerce, have expanded from local heroes to national brands, reaching broader audiences and witnessing substantial revenue growth.