Lenovo Empowers Small Businesses with Evolve Small Marketing Initiative

Posted under: MSME
Date: 2023-12-14
Lenovo Empowers Small Businesses with Evolve Small Marketing Initiative

Lenovo's Evolve Small initiative, in collaboration with AMD and Microsoft, is enhancing its support for small businesses by offering marketing execution opportunities with AI-customized ads featuring ambassador Queen Latifah on billboards and social media platforms across North America. The initiative focuses on women-owned, minority-owned, and businesses owned by people with disabilities, providing financial aid, technological resources, community support, and business mentorship. In partnership with non-profit Goodie Nation, Evolve Small also addresses mental health support through its collaboration with CWC Coaching and Therapy, offering mental health services with a coaching lens to help entrepreneurs manage the stresses of business ownership. Lenovo's Evolve Small has already contributed over $2 million in small business grants and technology donations in the U.S. and Canada.

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