Baidu, facing fierce competition from AI services like ChatGPT and DeepSeek, is revamping its search engine to enhance user experience. Key updates include allowing over 1,000 characters in queries, conversational search formats, and support for voice and image inputs. Analyst Kai Wang states these changes align with user habits shaped by AI chatbots. As Baidu's stock rises 2.5% this year, it trails behind Alibaba’s 30.5% gain and Tencent’s 20%.